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Personal Branding tips with nomad Virginia Salas Kastilio

Personal Branding tips with nomad Virginia Salas Kastilio

Meet Virginia Salas Kastilio, founder of Gini.TV and the “I Trust You Movement”, a “third culture kid” and personal branding expert. Virginia has been grown up in a family of entrepreneurs. Hence, after working for five years at tech giant Apple Inc and Oracle she came to the realization that corporate wasn’t her calling in life. By dealing with high level clients and managing multi-million dollar deals, she proved her worth at a young age and was ready to pursue her passion for filmmaking and content storytelling herself. The entrepreneurial focus of her upbringing had a lasting impact and made switching from corporate to the creative world of YouTube pretty easy. She has been on YouTube for 13 years now and is, as she quotes herself ‘in full-time occupation to saving the earth.’ 

At the Digital Nomad Bootcamp at Camp308 in Canggu, she provided some valuable guidance when it comes to personal branding. Here is what we learned.

Why do I need a personal branding?

Whether you know it or not, you already in some way have a personal brand. It’s not just your logo or your (potential) website. It’s not just about what your organization does or sells but who you are and what you stand for.

Defining your brand and truly understanding your audience should therefore be the foundation for your business and marketing strategy. Not only differentiate effective personal branding you from your competition and allow you to build trust with your audience and potential clients, but it also allows you to build your own imperium without a lot of cash at hand. You will never get a second chance to make a first impression, so making one that sets you apart and reflects who you are is crucial.

According to Virginia, there is a lot of value that can be extracted from your personal brand when switching from being behind the publication to standing in the front as a real human being. “Not everyone will be comfortable with being the face of the brand, but if you want to do it cheaper and not spend too much money on ads – you will get a lot of benefits from it.” she says. It’s a very practical route to go. However, if you want to save money while accelerating your business it will be worth the effort. Obviously, you can have other people do that for you but it will both be more financial costing and you won’t have the same control over your own brand.

Declare your “why”

If personal branding hasn’t been your focus, the first thing you can do is to define what your passion is and where you can bring value. Whatever that is, you need to declare it in your space and field so people know that you are the expert for that specific topic. According to Virginia, as soon as you become more accessible and visible to the world, people will get excited to learn from your skills and expertise.

Example: Make a video that declares your “why”. What has been the “shit” that you had to overcome in order to be where you are right now? One of Virginia’s biggest lessons is, that as an entrepreneur you make a lot of mistakes and lose a lot of money in order to learn the things that you need to know. You might trust the wrong people or invest in the wrong project, but it sharpens your skills and you will never make the same mistake again. Each one of us might have a different niche or specialization, but through sharing our stories, fuck-ups, and what made you, we can learn and share.

“The more authentically you share your learnings, people are going to be interested in doing business with you, because they are going to feel like they really know you and it’s all about melting that relationship of trust.”

💡Advice: Subtitle the video to make it easier to watch on all devices

Create and share your story unapologetic

Sharing your story can for some feel daunting. However, when it comes to social media, Virginia encourages you to see it as self-expression, not self-promotion. It might be an ego thing where you feel like “I don’t want to seem like a show-off, that pushes my agenda on everyone else”, but according to her, that is exactly what you are supposed to do. It’s about cultivating a relationship and creating a storyline of why you and your brand are important.

By not sharing your message, skillset, and your capabilities, you are giving away a customer to someone else who might not even deserve it. The universe has its funny ways to give us anything we are asking for. So if we don’t dare to ask for it and hide behind our talent how is anything good going to find our way?

Growth hack the f*** out of social media platforms

Declaring our zone of genius and our “why” sounds all good, but how do we get more people to see those videos? This is where it gets tricky. Many brands were absolutely rocked by the 2018 Facebook algorithm update that resulted in a nosedive of organic reach. But according to Virginia, there are still ways to survive (and outsmart) the Instagram algorithm. Even though the outreach is more limited than before, she still posts on Facebook and IG as it still converts a small audience and brings more people into her tribe.

Email marketing does also works. “It’s not a coincidence that people are making 8 figures from emails! It’s really about creating that storyline and posting as if your writing articles and not trying to sell sell sell”, she says. What she recommends is to focus more on LinkedIn and Youtube. Video is one of the most popular content formats for Social Media and Youtube is just like a huge content library. Google and other search engines tend to favor video, so sharing your video via YouTube with good titles, descriptions, and tags is a great way to improve your search engine ranking.

Key Take Aways For Entrepreneurs

✅ Share your story unapologetically

✅ When sharing videos focus on social media platforms like LinkedIn and Youtube

✅ The more authentically you share your learnings, people are going to be interested in doing business with you

✅ As an entrepreneur, you have to make a lot of mistakes in order to learn

Meet Globetrotter Dean. A talk about his Digital Nomad Lifestyle

Meet Globetrotter Dean. A talk about his Digital Nomad Lifestyle

The journey of Dean Kuchel and how he became location independant 

The second episode of DND Goes Behind The Scenes is up! We interviewed a true globetrotter and digital nomad Dean to talk about the location’s independent lifestyle. Unlike many other nomads, Dean never planned to become a digital nomad. However, once he experienced the location independent lifestyle, there was no turning back. He convinced his boss to keep on working remotely and has been on the road since 2013. Dean is working remotely as a consultant for tech companies. His job is to help businesses with their customer success management and how to build relationships with clients. He shared his experiences on his website www.whereisdean.com and through his community Digital Nomads Israel. He traveled to over 90 countries and his goal is to travel to all the 196 countries in the world..

”Dont fake kindness but don’t be an asshole”

What person changes your life and led you to the location independent lifestyle?

His curiosity to travel the world and meet people from other countries was triggered by his mom who is a travel agent. The work and travel lifestyle though was something that just came on his path. While he was working in the USA and waiting for his visa, he started to work remote. Once he got the taste of it he didn’t want to come back to the office. And his is how his working remote lifestyle continues until today.

Dean spends the week in Bali and was mostly in digital nomad capital Canggu working from Dojo Coworking Space. First of all, it was a great week because he met a lot of new digital nomads. On top of that, he also hung out with people from his own community Digital Nomads Isreal. So it was a great mix of old friends and new friends. This is really one of the coolest things about the location independent lifestyle, there are so many people to meet!

What is challenging about living the location independent lifestyle?

‘‘My day to day job is not a challenge.” Dean is busy as a beaver. He is working on a lot of different things at once and meets a lot of people. However, his day job is not challenging. He shared four challenges:

Community – His community has 6000 members and his main challenge is to assist everyone. That takes a lot of time and energy while he is building his community and networking.

Family 
Another day-to-day challenge is being away from his family. Especially not seeing his nephews growing up is really hard.

Relationships – A common topic in the digital nomad community is the hurdles when talking about dating. We spoke about this with Digital Nomad Wade in the second episode of Digital Nomads Daily Goes Behind The Scenes. Dean is traveling a lot and moves fast so it’s challenging to find a partner.

Friendships – The location independent lifestyle allows you to meet a lot of people from all walks of life. It’s the ‘hi’s’ that make him excited about traveling so much. While the ‘goodbyes’ are is the hardest part. His only advice to himself and others is: ‘enjoy the moment, accept it and do quick goodbyes.’

What is your greatest failure in your location independent lifestyle so far?

The first thing Dean shares is that he doesn’t believe in something such as failure. Also, by just trying you are already succeeding he explains. A good lesson from the road is though to be nice and kind to all the people you meet. In his view, friends come and go, enemies accumulated over time. In other words, you might not be friends with everyone but you don’t want to have enemies either.

The second piece of advice from Dean is to say yes to everything and go explore. This mindset makes him happy and feel successful in his own way. Furthermore, he would prefer meeting people rather than staying at home by himself. Saying ”yes” is what brought me to a lot of experiences on this planet. Hence, nothing bad ever happened to me from saying yes. And nothing good happened to me from saying no, he adds.

What advice do you give yourself and others about how to live the digital nomad lifestyle?

As a professional globetrotter and digital nomad, Dean has 2 bits of advice for you in store:

Digital Nomad Tip #01 – Pack less

The concept is pretty simple – The less you own the more freedom you have. As a minimal and true digital nomad, Dean travels with a single carry-on and a backpack for his laptop only. This allows him to move around fast and easily and live the location independent lifestyle successfully.

Digital Nomad Tip # 02 – Say yes and go explore 

The second piece of advice from Dean is to say yes to everything and go explore. This mindset makes him happy and feel successful in his own way. Furthermore, he would prefer meeting people rather than staying at home by himself. Saying ”yes” is what brought me to a lot of experiences on this planet. Hence, nothing bad ever happened to me from saying yes. And nothing good happened to me from saying no, he adds.

”Free is the idea to go wherever you want and whenever you want. Object and things just keep you on the ground.”

What book or podcast do you recommend?

Many who live the location independent lifestyle have read the 4-hour workweek by Tim Ferris. However, Dean recommends reading ”The Subtle Art of Not Giving a F*ck by Mark Manson” The reason why he recommends this book is because it’s a great concept for people to push their dreams and ideas. On top of that, this book is a good read for people who are living or aspiring to the location Independent lifestyle. One of his favorite podcasts to disconnect is 99percentinvisible. These are random stories from all around the world hosted by Roman Mars.

Key Take Aways For Nomads

✅ Be realistic about your expectations of this lifestyle

✅ Always say yes to challenges and go explore

✅ The less you own the more freedom you have

5 Digital Nomads Lifestyle Tips with YouTuber Jordan Simons

5 Digital Nomads Lifestyle Tips with YouTuber Jordan Simons

A talk with Jordan Simons on how to sustain the digital nomad lifestyle

For some, the nomadic lifestyle is just like a short love affair. Magical, exciting and very intense. However,  just as magical it appears just as difficult is it too sustain for a long period of time. So what can we do and what should we be aware of when we want to sustain a nomadic lifestyle and turn our love affair to a long term thing?

Meet Jord, backpacker turned successful digital nomad and content creator. He has been embracing the nomadic lifestyle for almost five years, earning a full-time income from YouTube AdSense and video/photo content. After exploring over 70 countries, he now spends most of his time in one of our favorite digital nomad locations, Bali.

The nomadic lifestyle comes without instructions. But as an established digital nomad who truly understands the struggles and challenges, he is the perfect candidate to ask for some tips and tricks.

5 tips on how to sustain your digital nomad lifestyle

DIGITAL NOMAD TIP #01 – FIND DIFFERENT REVENUE STREAMS

In order to stay in the game, you need a stable and full income to keep you rolling. When it comes to photo and video creation, it took Jord a few years to figure out how to make money around it. His first dollar as a digital nomad came from YouTube AdSense. However, if you want to earn a full-time income as a digital nomad you have to explore more ways to make money. Now, besides YouTube AdSense, one of his main revenues comes from Stock footage and licenses his photos.

Like many other digital nomads, Jord was trying to make ends meet month to month, mostly relying on YouTube for a long period of time. Yet, he emphasizes the importance of having a long term perspective when entering this career.

“To sustain the nomadic lifestyle you need to have a long term view in mind and always explore new opportunities and platforms when building your revenue stream,” he says.

This long term approach, doesn’t only apply to content creators but most digital nomads. You can also check out our digital nomad talk with Kait Rich, who combines online coaching programs with in person retreats to create a full income.

DIGITAL NOMAD TIP #02 – MAP OUT YOUR PERSONAL WORK/LIFE BALANCE

To map out your personal work/life balance will help put your body and mind at ease. For Jord, this meant to settle in Bali instead of travelling around and work on the go. He still goes on trips to create content, but comes “home” to do the editing etc. A choice which provides stability and the opportunity for a work/life balance that enables him to keep creating.

We would never underestimate the importance of hard work. Yet, we also believe that you should enjoy the places you go to. To be fair, what is the point in spending 100 hours a week in front of the laptop, if it keeps you from doing what you set out to do in the first place. Which in most cases, is to see and experience the world.

Therefore, you have to map out a personal system that works for you. Nowadays content creation and vlogging is a very popular digital nomad job. However, Jord has seen some of the biggest Youtubers get burned out due to pure exhaustion. Just focusing on work, will most likely prevent you from creating and suppress your motivation in the long run.  

DIGITAL NOMAD TIP #03 – PAY ATTENTION TO THE LAST DETAIL  

As said earlier, there is nothing wrong with being a hard worker. In fact, you should be. However, if you don’t pay attention to the last details it may not pay off as you want it to. According to Jord, content creation goes far beyond producing videos and editing. Many make the mistake of finishing one video after another just to move on to the next straight away. But in order to get the most out of your hard work, paying attention to the last detail is key. In regards to content creation, the last detail is putting some time in marketing your content. In the end, getting those last bits right can make all the difference!

DIGITAL NOMAD TIP #04 – NEVER SACRIFICE THE QUALITY OF YOUR WORK OVER QUANTITY

We don’t believe in failures. However, Jord has made some mistakes we all can learn from. One is to take on too many projects and sacrificing the quality of the outcome. “Consistency is key, but if your trying to divide your attention to too many projects, none of them will end up any good,” he says. As a digital nomad your time is very precious. Therefore, in the process of choosing which projects to take on, remember to stay true to yourself.

According to Jord, it’s better to dive into a fewer amount that really spark your interest rather than fumbling around with 10 different projects. You should prioritize projects that provide value both personally and professionally in the long run.

DIGITAL NOMAD TIP #05 – HAVE PATIENCE, SUCCESS DOESN’T COME OVERNIGHT

Turning into a successful long term digital nomad is a long and tough journey. The struggles are real no matter if you are a vlogger, coach, content creator or something completely different. Success mostly doesn’t come overnight and if it does, it might not last long. According to Jord, a lot of people become video and photo creators without having the actual understanding or backbone of monetization. Building an understanding takes time and effort, but hang in there. As long as you stay consistent with your work, see improvement over time, even just small ones, you are on the right track!

Key Take Aways For Nomads

 ✅ Have patience – success doesn’t come overnight

 ✅ Have a long-term perspective when entering the nomadic lifestyle

 ✅ Find a work/life balance that enables you to keep creating

 ✅ Build a stable income from multiple revenue streams

A Digital Nomad Talk with online teacher Wade Sellers

A Digital Nomad Talk with online teacher Wade Sellers

Wade Sellers about his digital nomad journey

In the first episode of DND Goes Behind The Scenes, we are interviewing digital nomad Wade Sellers. He left the states only 5 months ago to start his digital nomad lifestyle journey in Bali. Working remote isn’t a new concept for Wade because he has been cafe hopping back in Florida. He asked his boss ‘How remote is remote?’ and created his own opportunity by working remotely from Bali. He is enjoying the digital nomad lifestyle a lot but we asked Wade to chat about the #notsosexystuff.

What person changed your life and inspired you to live the digital nomad lifestyle?

Wade learned about the digital nomad lifestyle where you can work and travel via YouTubers Christian creator of YouTube Channel LostLeBlanc and digital nomad Chris the Freelancer.

Aside from his remote job, Wade is also working on his passion projects. He created video content on Instagram and has been playing around with funny video edits. Soon, his IGTV channel Apple Picking will be launched so we will see more of Nomad Wade!

What is main struggle during the week?

Figuring out your routines is super important. This especially goes for when you are working on multiple things at the same time. Back home in Florida Wade had a pretty solid routine. He finds it hard though to find balance in the digital nomad lifestyle because there is simply so much cool stuff. Finding balance and creating good routines is an on-going process but after 5 months he finally gets the hang of it.

Wade likes to start the day with structure and starts his morning routine always the night before. Three main elements of his morning routine are:

🙏🏻 Gratitude practice 

📝 Accomplishment journal 

✔️ Use a task organizer 

How does a typical day looks like?

Wake up between 6:30 am – 7:30 am
Client Work from 8 am – 12 nn 
Workout for one our
Me-time for my own projects
Dinner time 😍

After dinner Wade goes for another work session, do a yoga practice or just does fun stuff. He adds that it’s important to have a routine. On top of that, if you start your day early you have simply more time!

3 tips to work across different time zones for digital nomads

3 tips to work across different time zones for digital nomads

Personal boundries when you work in 3+ time zones with Anna & Kait

As the digital nomad movement is growing more and more people find themselves in part or full-time digital nomad jobs across the world and in different time zones. To work from home or even in paradise can be a dream come true, but when being half a day apart from both teammates and clients, even small tasks and meeting deadlines can be one heck of a difficult nut to crack.

So how can you actually manage your work when you’re dealing with clients and remote colleagues in different time zones? We have gathered a few nomad tips from two experts and power ladies. Kait Rich is an Entrepreneur Coach and Anna Shilina is a Virtual Team Implementor, Author and Speaker. Watch the full interview with Kait here and Anna here. Or keep reading!

The time zone struggle of the Digital Nomad Job: Where to start?

Kait and Anna agree that the best place to start is with yourself. “You need to know what you need to do to maintain powerful energy which your clients or colleagues expect, even at the most random times a day,” Kait says. Furthermore,  your energy pretty much contributes to everything you do throughout the day. It plays of all the people that come into your life and they will either be attracted or repelled by it. Finally, being in a “flow state of mind” with your physical and mental health balance is the absolute key when working across timezones.

3 tips to master time zones as a digital nomad

Digital Nomad Tip #01 – Find your own perfect workflow

In order to do so you have to find your own workflow and more importantly stick to it! It’s really easy to start planning your entire life around other people’s schedules. However, this often results in you getting up either super early in the morning or having meetings at 2 am at night. Sometimes this might be necessary, but please remember that you started this nomadic lifestyle for a reason, which was to enjoy it. Kait’s advice is to define how your ideal day as a digital nomad looks like and then start to plan around it. If that means breaking up your workday with an afternoon surf session or yoga in the morning then so be it.

Digital Nomad Tip #02 – Set boundaries for your own agenda

It can be tempting to work till nine o’clock in the evening or just “quickly” fix something at 3 am. However, to prevent yourself from working 24/7 and ending up in a burn-out situation, you need to have some set of rules. According to Anna this can be anything from ending your workday at 7 pm or limiting your work goals to 3-5 main ones for each day.

But when being the only teammate remote it can be hard to stick to those boundaries. Normally when people make a boundary and break it, they have some sort of story about what it says about them. Maybe it’s about them not being willing to sacrifice what it takes to do the work or about the fear of clients or colleagues perceiving them as unprofessional. Therefore it is crucial to be transparent and envolve others in your digital nomad lifestyle. Hence, if they are aware of your challenges they will learn to respect your boundaries.

Digital Nomad Tip #03 – Creating a structure gives you freedom

​Structure will put your mind at ease and provide freedom. So, in‌ ‌the‌ ‌end, it all comes down to planning. In a job in the “real world” someone is most of the time telling you what to do and when to do it. But in digital nomad jobs, you have the opportunity to do anything at any time. According to Anna, this can both be a blessing and a course as it requires a strong sense of discipline both mentally and emotionally. But by planning your time effectively you will actually end up having more of it

Key Take Aways For Nomads

✅ Find your own workflow and map out your ideal workday

✅ Take care of your physical and mental health in order to maintain your energy

✅ Set boundaries for yourself and enroll clients and colleagues in the digital nomad lifestyle

✅ Plan your time and schedule your day ahead

A big thank you to Anna & Kait for sharing these Digital Nomad Tips
A photo of Digital nomad online coach Kait Rich who Founder of Digital Nomads Daily Nienke Nina interviewed for Digital nomad talks season 1
A photo of Digital nomad Anna who Founder of Digital Nomads Daily Nienke Nina interviewed for Digital nomad talks season 1