Everything you need to know about becoming a remote SEO Specialist.
What is an SEO Specialist?
SEO stands for Search Engine Optimization and is a marketing tactic used to gain more exposure to a website and so a business.
An SEO Specialist typically analyzes and reviews keywords that match what the website is about. You can also help businesses optimize websites and website texts by supporting the implementation. SEO is an ongoing marketing tactic that requires regular updates and maintenance. It can get very technical and it’s something many businesses outsource to a specialist. This could be a freelancer, an agency or an organization hiring an SEO Specialist in-house.
The main goal of SEO is getting more visitors to land on a website. This is achieved by improving page rank within search engines. SEO Specialists analyze website performance, identify improvements and often work with designers, copywriters and developers. They use analytic tools to monitor and measure the ranking performance and find new keywords.
SEO skills you need:
- Degrees (not required): Journalism, English, communications, or similar field.
- Strong in writing and grammar.
- Good with words and have proofreading and editing skills
- Helpful if you know basic programming languages like HTML, CSS and/or JavaScript.
- SEO writers should be familiar with keywords, featured snippets, and meta descriptions, as well as their functions and how they help to drive traffic.
- Knowledge of web design is also helpful.
- A certification that every SEO specialist should obtain is the Google Analytics Certification.
SEO Courses to explore
- Ahrefs
- Google Search Console: Top SEO Tool
- Answer The Public: Free SEO Tools
- Google AdWords
Tools and resources for SEO
- Moz offers free SEO courses for beginners
- Hubspot’s SEO Academy focuses more on the application of SEO
- ClickMinded offers various courses on SEO
- SEOcertification.org
- Brainstation
Tools and resources for SEO
- Moz offers free SEO courses for beginners
- Hubspot’s SEO Academy focuses more on the application of SEO
- ClickMinded offers various courses on SEO
- SEOcertification.org
- Brainstation
Offering a course or would you like to show your brand to digital nomads. This place is free for advertisement. Talk to us via hello@digitalnomadsdaily.com
Challenges for SEO specialists
- Managing client expectations and getting fast results. Before you see results it might take a couple of weeks/months.
- No person has control over rankings and businesses can experience unexpected rankings drops or website malfunctions. This is frustrating for both your clients and yourself.
- The internet is a hyper-dynamic online space and it’s important that you stay up to date. Think about the latest tools, functions, trends, and algorithms.
Opportunities for SEO specialists
- SEO is one tactic within the field of marketing. It’s fairly easy to focus on a certain industry or type of company and then learn everything about it. An example is an SEO Specialist for Wedding Planners in New York.
- With many other SEO Specialists around, courses and free tools you can train yourself to become an SEO Specialist. Crafting your service, add a price and create your website so people can find you.