🎙 The Digital Nomads Daily Podcast Episode #84
How To Supercharge Your Brand With Compelling Copy With Nicole
👇 Or listen in your fav podcast apps👇
How to write compelling brand copy for your business
If you have listened to the Digital Nomads Daily before, you already know that the entrepreneurial vibes are high. Even among remote employees, we see that many digital nomads love starting a side project. All businesses and brands need compelling content, and the written content falls under copywriting.
Digital nomad Nicole is a professional copywriter who helps businesses write copy. Her clients are usually solopreneurs, entrepreneurs, and small business owners who are really good at what they do, but they need help putting together clear messaging and compelling copy. Her role as a copywriter isn’t just writing nice words, but capturing their voice, telling their story across different platforms and resonating with their audience through text.
The different types of copywriters
Copywriting is a broad profession and within this field, you can specialize in certain channels or a specific niche. Digital nomad John who joined episode 28: How Digital Nomads Can Become Successful Entrepreneurs With John title is, for example, a specialist in technical writing in the crypto and blockchain industry. On the other hand, Steve, who joined episode 49: 8 Freelancer Mindset Challenges to Overcome For Success With Steve is focused on copywriting for SaaS companies.
Other than industries, you can also specialize in specific channels. Let’s have a look at the different channels:
👉 Website text for a brand website
👉 Websites pages with specific objectives like sales pages
👉 Email campaigns like regular campaigns and newsletter
👉 Email lead generation campaigns like lead magnets and follow-up emails
👉 Email sales campaigns
👉 Advert copy for google ads, Facebook ads and other advertising platforms.
👉 Podcast show notes like we have on Digital Nomads Daily
👉 Testimonials from clients
👉 Event copy like the description and promotion posts
👉 Articles and blog posts
👉 Scripts and course content
👉 Social media copy
The list of copywriting gigs is much longer, but you can get a pretty good idea that within the profession of copywriting, there are a lot of different directions. Copywriting is done from your laptop and doesn’t require expensive software compared to video editing and it’s a popular service among digital nomads.
The two ingredients of writing engaging and compelling content
Copywriting is so much more than pretty words and Nicole shares that in her line of work, she sees two key objectives
Create a connection through brand copy
This is all about creating the brand voice and find words that help resonate with the audience and show how you stand out from the crowd. This type of copy is focused on building connections rather than boosting sales.
Convert and drive sales through copy
Once you have a clear brand voice the copy, you can dive into getting leads and driving sales. Depending on the business goals, this style might have a different tone of voice and strategy.
Do you need to hire a professional copywriter?
We asked Nicole at what moment of your business it’s time to think about bringing on a professional copywriter. Hiring a copywriter, especially a senior copywriter, is smart when your business is running and you have a budget to improve your digital marketing strategy.
If you are starting and you struggle to write your own text, this episode is for you because Nicole shares handy business copywriting tips for small business owners.
😎 Have a “Better done than perfect” approach so you don’t get stuck
😎 Interview people, you have worked with to understand how they perceived working with you, aka testimonials. Make sure to have questions prepared instead of an open testimonial.
😎 Find keywords that describe your business and services and use this across your marketing assets like your website and social media.
😎 Intimidated by a blanc page? Record yourself and get a transcript and use this to write your copy.
😎 Always make sure that every page on your website has a call to action so it’s easy to get in touch with you or buy your services.
😎 Use the language of your audience and the words they use will make it much easier for you to write.
😎 Focus on the humanness of your writing so your brand voice has personality
😎 Be patient and allow yourself to build your brand voice
“I would also say as well just to know that it takes time. It took me actually a really long time to build my own personal writing voice because I got so in the habit of writing for clients. So even you know someone that does it professionally can be difficult, vulnerable and a little bit uncomfortable. “
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