How To Supercharge Your Brand With Compelling Copy With Nicole

How to write compelling brand copy for your business

Digital nomad Nicole is a professional copywriter who helps businesses write copy. Her clients are usually solopreneurs, entrepreneurs, and small business owners who are really good at what they do, but they need help putting together clear messaging and compelling copy. Her role as a copywriter isn’t just writing nice words, but capturing their voice, telling their story across different platforms and resonating with their audience through text.

The different types of copywriters

Copywriting is a broad profession and within this field, you can specialize in certain channels or a specific niche. Digital nomad John who joined episode 28: How Digital Nomads Can Become Successful Entrepreneurs With John title is, for example, a specialist in technical writing in the crypto and blockchain industry. On the other hand, Steve, who joined episode 49: 8 Freelancer Mindset Challenges to Overcome For Success With Steve  is focused on copywriting for SaaS companies.

Other than industries, you can also specialize in specific channels. Let’s have a look at the different channels:

👉 Website text for a brand website
👉 Websites pages with specific objectives like sales pages
👉 Email campaigns like regular campaigns and newsletter
👉 Email lead generation campaigns like lead magnets and follow-up emails
👉 Email sales campaigns
👉 Advert copy for google ads, Facebook ads and other advertising platforms.
👉 Podcast show notes like we have on Digital Nomads Daily
👉 Testimonials from clients
👉 Event copy like the description and promotion posts
👉 Articles and blog posts
👉 Scripts and course content
👉 Social media copy

The list of copywriting gigs is much longer, but you can get a pretty good idea that within the profession of copywriting, there are a lot of different directions. Copywriting is done from your laptop and doesn’t require expensive software compared to video editing and it’s a popular service among digital nomads.

The two ingredients of writing engaging and compelling content

Copywriting is so much more than pretty words and Nicole shares that in her line of work, she sees two key objectives

Create a connection through brand copy

This is all about creating the brand voice and find words that help resonate with the audience and show how you stand out from the crowd. This type of copy is focused on building connections rather than boosting sales.

Convert and drive sales through copy

Once you have a clear brand voice the copy, you can dive into getting leads and driving sales. Depending on the business goals, this style might have a different tone of voice and strategy.

Do you need to hire a professional copywriter?

We asked Nicole at what moment of your business it’s time to think about bringing on a professional copywriter. Hiring a copywriter, especially a senior copywriter, is smart when your business is running and you have a budget to improve your digital marketing strategy.

If you are starting and you struggle to write your own text, this episode is for you because Nicole shares handy business copywriting tips for small business owners.

😎 Have a “Better done than perfect” approach so you don’t get stuck

😎 Interview people, you have worked with to understand how they perceived working with you, aka testimonials. Make sure to have questions prepared instead of an open testimonial.

😎 Find keywords that describe your business and services and use this across your marketing assets like your website and social media.

😎 Intimidated by a blanc page? Record yourself and get a transcript and use this to write your copy.

😎 Always make sure that every page on your website has a call to action so it’s easy to get in touch with you or buy your services.

😎 Use the language of your audience and the words they use will make it much easier for you to write.

😎 Focus on the humanness of your writing so your brand voice has personality
😎 Be patient and allow yourself to build your brand voice

“I would also say as well just to know that it takes time. It took me actually a really long time to build my own personal writing voice because I got so in the habit of writing for clients. So even you know someone that does it professionally can be difficult, vulnerable and a little bit uncomfortable. “

Connect with our Nienke Nina and our guests

Your host Nienke Nina

More digital nomad tips and life advice via instagram @digitalnomadsdaily

Connect with Nienke Nina on LinkedIn @Nienke Nina Keizer

Find Nienke Nina on Instagram @nienkeninatravels

Connect with Digital Nomad Nicole

More tips her work via @www.nicoleelliott.co

Connect with Nicole on LinkedIn @Nicole Elliott Copywriter

🎁 Get a copy of her free 5 step quick tips guide

Other episodes you might like:

🎧  Episode #:75: The Life-Changing Benefit Of Living Abroad With Nienke Nina

🎧 Episode #77: 5 Key Questions Before Starting A Side Hustle with Nienke Nina

🎧  Episode #79: How Side Hustles Boost Your Freedom Lifestyle Goals With Nienke Nina

How To Find Your Perfect Digital Nomad Home with Nienke Nina

Living in different locations, discovering gorgeous homes, and having unique experiences are like a dream to many digital nomads. Finding those special homes isn’t the most challenging part of this lifestyle, but finding the right home is. There are many details to consider, which could take out the fun of the home searching process.

Over time you will get the hang of it and learn what your must-haves are and which things are nice to have. This all depends on the location, the type of home, and your budget, but more importantly, it relies on your personal desires and the way you want to live your life.

Beauty isn’t perfection: how do you know if it’s suitable for digital nomads?

The stunning nomad homes that are popping up on your screen aren’t always the best homes. To most digital nomads, a villa with a pool in the middle of nowhere isn’t always a great pick. Why? Because it’s not where other nomads hang out so you may feel lonely.

To find the right home, you have to think about what you’re looking for in a home. Pick a place that is set up to be comfortable to work from home. Does it have a decent chair, table, kitchen supplies, and perhaps enough daylight is also important to you? A house could be stunning and Instagram-worthy while totally impractical to get work done. In other words, don’t pick a pool over Wi-Fi speed.

You will learn that some destinations have great houses on offer and there will be times it will be much more challenging. Lina talks about this in episode #11 as she and her partner have struggled to find the right home. To figure out what home works for you depends on your personal needs, which fluctuate over time. This is why you’ll have to constantly check in with yourself and your personal and professional needs.

Search and find a digital nomad house that is catered to your needs

In this episode, Nienke Nina shares some personal stories with questions she asked herself whenever searching for a new home. These questions can serve as your digital nomad home checklist for your next digital nomad home.
🌟 How long will I stay? One week, a month, or are you not sure yet, but if you like it, you’re open to staying longer?
🌟 What is my monthly/weekly budget for housing?
🌟 Where will I work from? Home/cafe/co-working/all three?
🌟 What do I look like in a neighborhood? Bars or quiet?
🌟 How far am I from the center/main area?
🌟 How can I get around?
🌟 What specs of the house are important to me? Desk, chairs, daylight, separate bedroom, comfy couch, Television, garden?
🌟 What do I need in the kitchen? Coffee machine, fridge, oven, microwave, blender?

Keep in mind that there is no such thing as finding the right home, but some houses will be better than others. This is one of the many learning experiences of the digital nomad lifestyle. What helps is prioritizing the questions from top to bottom, highest to lowest priority. The goal is not to check off all the boxes but check off at least 70% of them.

Get more daily digital nomad tips

The digital nomad lifestyle is a self-development journey that takes much trial and error. Nienke Nina has been nomadding for 5 years and, together with our digital nomad guests, uncovered many of these daily things on the podcast. There is one more place where you can get tips and answers to 101 daily digital nomad questions: her book Digital Nomads with confidence.

It includes topics like finding your next digital nomad home, building a community, tips to build your online business or search for remote jobs and so much more.

Get your copy now via this link and let’s make your digital nomad journey happen!

Connect with our Nienke Nina and our guests

Your host Nienke Nina

More digital nomad tips and life advice via instagram @digitalnomadsdaily

Connect with Nienke Nina on LinkedIn @Nienke Nina Keizer

Find Nienke Nina on Instagram @nienkeninatravels

Other episodes you might like:

🎧  Episode #:75: The Life-Changing Benefit Of Living Abroad With Nienke Nina

🎧 Episode #77: 5 Key Questions Before Starting A Side Hustle with Nienke Nina

🎧  Episode #79: How Side Hustles Boost Your Freedom Lifestyle Goals With Nienke Nina

Daily Digital Nomad Struggles And How To Overcome Them With Pat & Maddie

“We are almost 7 years together, but it took travel to really get to know each other.”

Meet digital nomad couple Pat and Maddie

Traveling the world full-time for one year was their dream. About two years ago. Pat and Maddie followed their dreams by selling all their stuff, including the house, to explore the world. The pandemic hit just before they were ready to go, and they had to postpone their dream.

They decided to head to Mexico and realized they wanted to continue traveling. To make it work, Pat became a remote freelance writer. They already documented their travels on YouTube and Instagram so Maddie focused on growing their social channels. Their main income comes from freelance writing gigs, but they have already celebrated their first milestones as content creators and want to continue growing this business.

What they love about content creation is working with small businesses that don’t necessarily have the marketing tools or budget, but through their channels, they can help promote it. This results in fun and beautiful experiences like tours and hotel stays.

What are the typical digital nomad struggles?

The digital nomad lifestyle looks flawless and easy online, but on the Digital Nomads Daily Podcast, we show you what is happening behind the scenes to help you on your journey. Some of the typical digital nomad struggles Pat Maddie points out are

Contstant rebuilding your basic needs per location like workstation, groceries, and routines.
Finding locations and accommodations with good Wi-Fi
Creating and maintaining a schedule

How to conquer the typical digital nomad struggles?

The list of challenges is endless and Maddie shares that everything that you could think should not be an issue becomes an issue when you are in a new place every week. As a couple, you both experience this, so keeping up the good vibes in the relationship isn’t always easy. Here are some helpful tips on how to embrace the digital nomad struggles.

Wi-Fi struggles

✔️ Ask the accommodation or the Airbnb host for a screenshot of their Wi-Fi speed before booking.
✔️ Create a bank of tasks or things you could do without Wi-Fi.

Routines

✔️ Be diligent about creating a schedule for yourself.
✔️ Build your own routines and it’s okay if that doesn’t include your partner.
✔️ Take time for yourself and connect with your thoughts and feelings.

Mental health

✔️ Be fluid and kind to yourself.
✔️ Keep breathing and stay calm.
✔️ Remind yourself that 9 times out of 10 there is a solution to that problem.
✔️ Ask for help if you can’t figure it out.
✔️ Don’t try to fix everything because having a bad day is okay.
✔️ Connect with like-minded people online and offline.

Travel tip from Nienke Nina for digital nomad couples

As a traveling couple, you can quickly rely on the other and while that is comforting, Nienke Nina’s tip is always to have your own space. An example is creating and maintaining your own habits and routines. Another suggestion is to make it easy to zone out by using headphones and prioritizing making your connections. Just because you are together doesn’t mean you are living one life. You are your own person and this is your unique experience. You just get to share it with someone, but YOU are your priority 😘

Going your own way

This episode was recorded in February. Shortly after the interview, Pat and Maddie decided to continue this lifestyle on their own and separated. Together with Pat & Maddie we decided to publish this episode because it was an extremely valuable conversation.

If your relationship is hitting some roadblocks, please know that many digital nomad couples are out there, including Nienke Nina, to support you. Feel free to send us a message with any digital nomad questions. The easiest way to get in touch with us is on Instagram @digitalnomadsdaily.

Connect with our Nienke Nina and our guests

Your host Nienke Nina

More digital nomad tips and life advice via instagram @digitalnomadsdaily

Connect with Nienke Nina on LinkedIn @Nienke Nina Keizer

Find Nienke Nina on Instagram @nienkeninatravels

Meet digital nomad Maddie

Find her on Instagram @maddie.travel

Check out her Youtube channel @MaddieTravel

Other episodes you might like:

🎧 Episode #63: Navigating Through Life When It Goes Upside Down With Daisy

🎧 Episode #64: Tips For Organizing Your Daily Digital Nomad Life with Eddie

🎧 Episode #65: How to Travel the World As A Digital Nomad Couple with Dom and Jo

Why You Should Network And Join Communities With Nienke Nina

What is networking and how can it help you?

Networking is about creating an authentic connections and finding common ground. This is not just for business because networking will open hundreds of doors in your personal life. We would love to share some of these benefits with you.

Creating new friendships

One of the biggest challenges of being a digital nomad is loneliness. Hoping quickly from one place to another, not having time to build any type of friendship or even to maintain them can be hard. Nienke Nina shares out that friendships don’t necessarily have to be physical and you can create online friendships like she does all the time.

Online friendships can help alleviate or prevent loneliness. For example, you can hop on calls, send voice messages, or have zoom calls. The best thing about this is that these people living your same lifestyle understand your daily struggles, challenges, and what your life looks like.

Help you improve your health

Ultimately, we are social animals and need the community around us to grow and be happy. Building relationships will help improve your mental health, especially when you focus on connecting with like-minded people who have similar interests feeling like you are part of a group or tribe that has a like-minded mentality will fill you with support, new ideas, and a sense of belonging.

It will open doors in the business world

Networking, especially in more professional platforms- but not exclusively- like LinkedIn, can open many doors to job possibilities. But not only that.

👉🏽 It can give great visibility to your own business or service

👉🏽 It will allow you to bounce ideas for your business with other people that count different skills than you

👉🏽 You are able to give and receive support

👉🏽 If you need help with your project or business

Where can I network?

There are many places where these connections can be formed online, but Nienke Nina as a digital nomad herself, recommends the following:
💯 Facebook groups of the place where you are, or you are going. Our great article points out the best digital nomad Facebook groups of the most famous nomad hubs.
💯 Linkedin
💯 LinkedIn groups
💯 Private Masterminds
💯A fun idea is to create your own Facebook group! This is exactly what we did with our Digital Nomads Freedompreneur group. We share tips and advice and answer questions. Come check it out!

Networking is more of a community lifestyle

Nienke Nina is the first one to admit that as an extrovert, this isn’t as much of a challenge to just put herself out there. But as an introvert, you don’t have to go all in at the first moment. There are ways to smoothen the process. For example, instead of talking in a big online group, you can reach out to a smaller crowd or maybe even to just one person at a time.
One of our podcast guests, Marcel, as an introvert himself, is helping people like him go out in the world, form a community, make friendships, and build a network.

Go check out his episode!

Connect with our Nienke Nina and our guests

Your host Nienke Nina

More digital nomad tips and life advice via instagram @digitalnomadsdaily

Connect with Nienke Nina on LinkedIn @Nienke Nina Keizer

Find Nienke Nina on Instagram @nienkeninatravels

Other episodes you might like:

🎧  Episode #07: Overcoming Fears and Building Community with Digital Nomad Magali

🎧 Episode #26: Digital Nomad Introverts Never Need To Be Lonely With Marcel

🎧 Episode #46: The 5 Best Ways To Find Friends For Digital Nomads With Marina

How Web3 Can Be Part Of Your Digital Nomad Life With Lars

“Everything is an extension of yourself and where you are interested in so if you show up to these places where you know you are likely to find people that like the same things as you, you resonate. When you resonate with people, you connect.”

Meet digital nomad Lars

Lars moved abroad when he was 18 and even though he wasn’t a digital nomad back then, this is where his journey began. His digital nomad journey started in Bulgaria and is currently in one of the popular digital nomad hubs, Bansko, Bulgaria.

We always ask our digital nomad guests how they make their money and have three different income streams. His first income is mentoring founders through an accelerator program in Alabama, USA. Secondly, he helps people crowdfund apartments with NFTs and also helps the community do it. His third income stream is pretty new and exciting, as he is organizing a digital nomad community event this year.

What is web3?

Curiosity and innovation are a big part of the digital nomad lifestyle. Web3 is one of them and it’s a new way for how people to interact on the web. Web1 was the very first internet and focused on reading, for example, pages on Wikipedia. Web2 was more focused on sharing and way more social. Here you can see the platform we use today like Facebook, Twitter, and Instagram. web3 it’s more about redefining ownership and making an income.

How are digital nomads using web3 today?

Based on Lars’ description, we can see that we are still using web2 and web3 is coming. These are all transitions and it’s not an overnight shift. So with web3, you can create something that adds value and make a living from it. This is very much connected to the digital nomad community and how many digital nomads make money.

Ownership is challenging content on the web. The content you put out there or the group you create is yours, but if the algorithm changes or the platform disappears, the value is also gone. The ideation with web3 is that you have more ownership of the thing you created and you can share pieces of the ownership with others through blockchain.

This shared ownership creates a bond between people, which is why web3 is very interesting for creating communities and digital nomads. Lars shares an example that we love at Digital Nomads Daily: anyone on the podcast could have an NFT and showcase that they have been here and been part of this. Because we are still transitioning from web2 to web3, there is still a lot to learn. Lars shares:

‘‘The essence of what that means is that there still has to be a lot of updates towards how this works. You can select what I can and cannot see for that. But the problem is that it is built like if it’s out, there is out there from the blockchain. And you can’t really remove it, and there are positives and negatives to that. I believe that if you do it with intention, it could be something great.’’

Building a digital nomad community utilizing web3

Lars is not only into web3 but also has a thing for community building and making meaningful connections. It’s something that many digital nomads have, making our community so powerful.

So Lars was thinking about how he could capture all the people with whom you have that significant like-minded feeling when you meet a digital nomad. This is a feeling all digital nomads experience, whether offline at events or online.

At the same time, he also realized that many people try to do this in groups like WhatsApp or Facebook, but he does not own those mediums. So if the algorithm changes or the platform is gone, the group no longer exists. This is where he realized that he wanted to find a way to utilize the permanency of the blockchain, together with the feeling of online communities.

The newest community event for digital nomads

This thought process is the starting point of his upcoming community event where he gathers 180 like-minded people. It’s a 4-day journey and an immersive experience combining networking, music and knowledge. During this event, you will connect with digital nomads, conscious entrepreneurs, freedom-seekers and location-independent professionals.

This event aims to build deeper connections and explore new ideas about how you can create your freedom lifestyle. Something very uncommon but exciting is that there are 90 tickets but 180 spots. This means that when you buy one ticket, you get one extra ticket and could gift it to someone or buy it with someone. The idea behind this is that it will enhance the feeling of being surrounded by like-minded people. Some of the even’ts features are:

😍 4 days at Hilton 1 room for 2

😍 3 music events 

😍 1 day conference

😍 Expert workshops

😍 Breakfast for all days 2 people

😍 Vivel business page

The event is happening in Turkey from the 24th to the 28th of May in 3 locations. Cappadocia is known for the hot air balloons and Mersin is located on the Mediterranean coast of southern Turkey. The third location is Adana and because this location is affected by the earthquake, Lars and his team will also focus on giving back to the local community. During this event, you will experience music, panel discussions with creators and industry leaders, workshops, mindfulness experiences, and, of course, learn a lot about web3.

If this sounds like something you would want to join, click here to get your tickets.

Connect with our Nienke Nina and our guests

Your host Nienke Nina

More digital nomad tips and life advice via instagram @digitalnomadsdaily

Connect with Nienke Nina on LinkedIn @Nienke Nina Keizer

Find Nienke Nina on Instagram @nienkeninatravels

Meet digital nomad Lars

Find him on Instagram @larsnft

Contact him through Larsnft.com

Check out the events on Instagram @vivelxyz

Check out the website of the event links.vivel.xyz

Other episodes you might like:

🎧 Episode # 74: Building The Ultimate Freedom Lifestyle With Jon

🎧 Episode #: 78: Is Remote Work Facing its Most Fruitful or Scariest Year With Liam

How Side Hustles Boost Your Freedom Lifestyle Goals With Nienke Nina

“You don’t have to do it alone! Side hustles can be way more fun and effective when you are working on it with others…”

Nienke Nina’s digital nomad side hustles

Nienke Nina has been a digital nomad for over 5 years and has experimented with many side hustles. In 2022 she started a new project, the podcast you are listening to today and she wrote a book called Digital Nomads With Confidence. But those are not the only thing Nienke Nina has been working on because she also develops content marketing strategies for solopreneurs while having a full-time remote job. So you might wonder, how can she still enjoy her digital nomad lifestyle while maintaining all her income streams?

How digital nomads make money online

Many digital nomads are entrepreneurial in some shape or form. On the Digital Nomads Daily podcast, we often talk about how digital nomads make money online and luckily, our digital nomad guests don’t shy away from sharing this. After interviewing hundreds of digital nomads, we see 4 types of digital nomads defined by how they m making money online.

Digital nomad solopreneurs and freelancers

Before the pandemic, the vast majority of digital nomads made a living from service or product-based income. Think about the social media managers, video editors, website designers and virtual assistants. These people work with various people on multiple projects, and it can offer a lot of flexibility if you are successful.

Digital nomad entrepreneurs and business owners

This group is very similar to the one above, but the biggest difference is that as an entrepreneur/business owner, you are not working on your own but with a (small)team. Many digital nomads who start as freelancers pivot into an agency type of model once they start outsourcing their work. Like digital nomads Anne and Tiff who joined the podcast in 2022.

Digital nomad remote employees

It’s a popular option for people seeking security and stability in their day-to-day life through a fixed workplace and income. Remote work is becoming more popular and finding a fully remote job isn’t easy but not impossible. We discussed this with Michelle, who joined episode 53 where she shared must-Know resume tips to land a remote job.

A mix of everything

This is probably the most common and growing type of digital nomad. It’s not only much easier to start a side gig these days, more people realize that by putting all eggs in one basket, your employer also isn’t as secure. The recent layoffs also show that having a job isn’t the safest option after all.

Why you want to start a side hustle

You want to start a side hustle for many reasons, and the most common is financial goals. In this episode, Nienke Nina shares what more, aside from making an extra buck, side hustles can do for you. We listed down a few of the biggest benefits of why you want to have a side hustle:

💯 Increase your financial security
💯 Get more flexibility
💯 Explore your creativity
💯 Work with your passion
💯 Build your portfolio
💯 Make a career change
💯 Expand your network
💯 Become an expert
💯 Use your free time to better yourself
💯 Grow your confidence

How to make your side hustle fun and successful

In episode #77, Nienke Nina shared how she started her podcast by asking herself 5 important questions. She uses these questions every time she thinks about a new project before getting her hands dirty. Eventually, the Digital Nomads Daily Podcast changed Nienke Nina’s life and a couple of things happened because of the podcast:

🔥 Received multiple job offers
🔥 Found new clients for her marketing work
🔥 Collaborated with digital nomad-friendly companies
🔥 Connected with industry leaders and CEOs of impressive companies
🔥 Became an expert in digital nomadism
🔥 Participated as an expert in global digital nomad events
🔥 Wrote and published a book

The podcast deepened her connection with the digital nomad community and she discovered a new passion. In 2022 Nienke Nina focused on inspiring stories and insightful tips to help others build and manage their freedom lifestyle. This year, it’s time for action and actually help freedom seekers get stuff done, so she is organizing a free masterclass.

This masterclass is for everyone who wants to start a side hustle but doesn’t know where to start or for those who started already but are completely stuck.

During the masterclass, Nienke Nina will teach you her secret ingredient to make all these side hustles successful while traveling the world and while having a remote job without going crazy.

Connect with our Nienke Nina and our guests

Your host Nienke Nina

More digital nomad tips and life advice via instagram @digitalnomadsdaily

Connect with Nienke Nina on LinkedIn @Nienke Nina Keizer

Find Nienke Nina on Instagram @nienkeninatravels